Omnichannel marketing — is it a Holy Grail of customer experience? Or is it just a buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and the rest of the marketing alphabet soup? Here’s the truth: an omni-channel approach will change your business’ marketing for good. […]
It's estimated that we each spend an hour a day shopping online. While the figure is significant, it doesn't reveal much about how that time is being spent or whether there is a correlation between time spent and money spent.
This blog post was originally contributed by Melanie Brodsky, Head of Revenue Operations at Flxpoint, on behalf of Inventory Source. By 2040, around 95 percent of all purchases are expected to be through eCommerce channels, according to Nasdaq. As the eCommerce world expands every day, so does the increasing presence of dropshipping. If you’ve ever […]
This blog post was originally contributed by Dan Fries, Director and Producer at www.danfries.co. Does your company have a winning B2B marketing strategy? B2B companies struggle with creating a successful marketing strategy largely because they rely on outdated communication channels to connect with current and potential clients. Showing up at trade shows, passing out pamphlets, […]
In this step-by-step guide to Google Analytics Enhanced eCommerce, we’ll show you how you can enable this feature and finally start measuring the data like a pro. As a business owner, you know how critical it is to track and analyze your customers’ behavior, and you may already be doing that using Google Analytics. With […]
Brick and mortar vs. online retail — it has always been a debate, but in 2020, the COVID-19 pandemic introduced some very serious consequences to the matter. Government shutdowns forced businesses that didn’t even have a website before 2020 into eCommerce overnight, to varying degrees of success. Last year convinced most critics that physical retail […]
Whether you are considering a new eCommerce platform to migrate to from BigCommerce or you just want to compare some of the best eCommerce solutions available on the market, we’ve got you covered. Below you’ll discover the detailed review of BigCommerce along with 11 alternatives to it. BigCommerce is an open SaaS eCommerce platform […]
This blog post was originally contributed by Norman Arvidsson, a blogger at Independent writing. Amidst COVID-19, creating a winning content marketing plan may be a real challenge. The habitual strategies you were successfully implementing before the crisis will hardly be applicable to the new normal, and that’s a fact. You’ll have to start thinking about […]
Here at X-Cart, we know that there are always opportunities to improve and grow your store in order to help you stand out from your competition. When was the last time you took a step back to look at your store and shopping experience? Is your store performing at its best? Is there anything to […]
Business continuity plans… I’m guessing before 2020, you didn’t actually have one for your eCommerce business. Let’s face it, when times are good, it’s easy to forget about creating a business continuity plan. However, when disaster strikes, you’ll need a plan to keep your critical business functions going. We all lived through the COVID-19 pandemic, […]
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