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Helen Golubeva
Helen Golubeva

Helen is an SEO and Content Marketing Specialist. She has been creating and planning content for over 10 years, with 5+ years specializing in eCommerce.

Posts by Helen Golubeva

Ultimate Guide to Word of Mouth Marketing in 2020 [+Tips]

Did you know that online shoppers are at least 70 percent more likely to make purchases based on social media referrals or recommendations?  These actions are more commonly known as word of mouth (WOM) referrals, and they are highly sought-after by entrepreneurs starting an online store as well as by established eCommerce players. With the […]

19 Tips to Beat eCommerce Fraud and Protect Your Site From Scammers

Accepting online payments, you may find out that your store is the place where the thief is trying to use the stolen card. It costs you money. Because the fraud losses are distributed across all merchants, we don't hear too much about them. But the truth is that the online merchants are losing way more than customers and banks together! So you should roll up the sleeves and protect your business from these expenses.

Instagram Marketing For eCommerce: The Complete Guide

Want to take advantage of this decade’s fastest-growing social media platform?  You’re not alone, 71% of marketers are looking to find out how to market on Instagram like a boss. And they’re spending crazy money on advertising and influencer marketing. If you’re running an eCommerce website and want to boost your social media presence and […]

Facebook Business Manager: Shopping Features To Expand Your Reach

Have you already tried Facebook shopping features? What about Instagram eCommerce? Or WhatsApp Checkout? Don’t be surprised why I’m asking about all of them at once. Brought up under the wing of Mark Zuckerberg, these three social networking sites should be treated as part of a single marketing machine, called Facebook Business Manager. It’s a […]

The Ultimate Guide to Affiliate Marketing for Beginners

This blog post was originally contributed by Hristina Nikolovska, an SEO Specialist and Manager of a Stellar Team of Experts at Eksipnova. Years ago, making money outside your office sounded like a story from the distant future, right? Well, that future is now, and the best way to earn a pretty penny anytime and anywhere […]

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