All the technical details of the product description process is bound to meet the harsh reality of massive content requirements, budget restrictions and deadlines. Who would bother correcting the meta tags and keywords, right? The devil is in these details though and if your web store is dependent of Google you should really implement these additional steps in your content editing tasks.
Everyone is aware of what is going on in the world right now: Coronavirus has changed our lives, the way we do business, and consumer shopping behaviors. There are some companies who have been able to switch to remote-work models. Others have shut down temporarily. Businesses are now looking for new and different opportunities to […]
In the last post in X-Cart blog I was helping you take first steps in the eCommerce SEO. We've discussed a few basic and important tips that will help you improve your store's visibility. One of them was optimizing every bit of content that appears on your website. Indeed, content optimization is one of the biggest factors when it comes to SEO tactics. That's why today's post will be just about creating content that is both user and search engine friendly.
Nowadays it is just not enough to put an online business live and wait for visitors and (hopefully) customers to come. Any shop owner should take care of the visibility of his business from the very start. I know that for most people the search engine optimization (SEO) term sounds technical, professional and rather out-of-reach. Indeed SEO is a pretty analytical and complex subject, but it doesn't mean that you can't learn the basics and optimize your store on your own...
In the eCommerce world, you have to compete not only with local small businesses but with all the online businesses from the same niche. The market is full of options and it’s tricky for customers to understand how one product differs from another. And that’s why you need to define your unique selling proposition: customers will see […]
This blog post was originally contributed by Deana Kovač, COO and Lead Strategist at Point Visible. Video will make up to 80% of all internet traffic in 2020. Wow. In other words, your customers love watching videos online! You might be thinking: “That’s great. But how the heck do I put together a video marketing […]
This blog post was originally contributed by Piper Thomson, a Content Marketing Associate at G2. With over 73 million monthly podcast users in the US as of 2018, it’s imperative to develop an auditory arm of your content strategy. However, with this incredible rise in podcast engagement, so to have an explosion of competing shows […]
Creating video content in 2020 is a must for online business owners. And with a good video making app on your side, literally in your side pocket, creating videos on the go has never been so simple. The result? Everyone is creating video content for personal and commercial purposes. The statistics will blow you away. […]
This blog post was originally contributed by Nick Shaw, CRO of Brightpearl. He has written for sites such as Hubspot and Sap. Business owners and decision-makers must keep their fingers on the pulse of sales and marketing trends. It’s vital to know the desires, needs, and opinions of their target audience. That’s how firms stay […]
This blog post was originally contributed by Nico Print, an online marketer and the founder of Launch Space. If you’re looking to make money on the Internet, YouTube should be one of the things on your list. According to Hootsuite, as of 2020, it has 2 billion logged-in monthly users. That doesn’t even include those […]
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