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Maria Navolykina

Maria is a marketing manager at X-Cart. Once captured by digital and content marketing in her student days, she keeps living and breathing it ever since.

Posts by Maria Navolykina

What Is BOPIS? A Definitive Guide to the Buy Online Pick Up In-Store Order Fulfillment

Today the lines between physical shopping and digital commerce are dissolving as more and more sellers embrace a hybrid business model that combines their eCommerce sale channels and physical retail locations. The Buy Online Pick Up In-Store (BOPIS) delivery option vividly illustrates how merchants successfully bridge the offline and online shopping experiences for their customers. This article breaks down how Buy Online Pick Up In-Store works for consumers and how it helps eCommerce businesses gain customer traction.

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