It’s hard to imagine a business that doesn’t use social media at all. What do you check first when you want to find out something about a brand? Right, you’re looking for their profile on Instagram or Facebook. And let me guess: you’ll be really surprised if you don’t find a page, right? The same […]
This blog post was originally contributed by Sam O’Brien, CMO at Affise, on behalf of RingCentral. He has written for websites such as BambooHR and Vault. So your business is considering implementing a social listening strategy. That’s not a bad idea. Some business owners have already discovered the benefits. You should be next. But is […]
This blog post was originally contributed by Erin Peacock from EVO Payments, Inc. Measuring social media metrics is not always easy. Social media is incredibly fast, dynamic, and constantly evolving. Analyzing success across multiple social networks, platforms, and communities can be daunting especially when you are paying attention to many different conversations at once. Where […]
Social media marketing may sound like a simple thing to do. However, when you grab a spade and start digging a tiny bit deeper, you grasp it at once that there’s more than meets the eye. Creating a good bit of buzz on social media is definitely more than just going live on Instagram and […]
This blog post was originally contributed by Hugh Beaulac, a Content Manager at MC2. Who else wants to create an online store on social media? Living in the era of paid ads and sponsored posts, modern customers crave peer recommendations and social proof before making purchase decisions. Today, social shopping is the future of eCommerce, […]
Before you start the actual creating of your social media strategy, try to understand what your expectations and objectives are. As soon as you come up with the answer to this question (and please, take your time, it’s possibly the most serious one), it’ll be much easier to come up with your perfect social media […]
This blog post was originally contributed by Monique Danao, a writer for ReferralCandy and CandyBar. What is social media SEO? Social media SEO definition: It’s the use of social media to complement Search Engine Optimization (SEO) efforts and increase organic reach. After all, a strong social media presence could boost your organic reach, right? Databox […]
Did you know that most social media platforms offer an option to block others with just the click of a button? Now, you may be asking yourself, “As a business, why would I need to block someone on social media?” Most often, blocking on social media occurs person to person, not person to business or […]
This blog post was originally contributed by Julia Samoilenko, a Product Marketing Manager at Devart, on behalf of Chanty. Nowadays, when we are sinking in an ocean of information, ideas, and news, it’s very easy to miss out on the latest trending topics and spend too much time on your social accounts. Social media calendar, […]
Post a meme on Twitter? Done. Announce an event on Facebook? Check. Shoot a couple of stories on Instagram and go live again? On it. Respond to Linkedin messages? Working on it! Then, rinse and repeat ad infinitum. No, wait! I just remembered I haven’t posted on Pinterest for over a month! Gotta fix it […]
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